Today, more than ever, an enormous effort is needed to ensure that good food, the best food possible, reaches everyone's table. To make this real, you need all the energy available without wasting anything along the entire supply chain, from the field to the table.

Each node on this path must become an active player in  making the process sustainable for everyone and for the environment.

Quality information is needed and being able to process it is necessary in order to obtain reliable forecasts that allow those who produce, transform and consume to obtain the maximum possible: Intelligent and accessible data is needed.

For all this to be organic and harmonious, this data must serve not only to predict but also to inform and educate. The same intelligence helps consumers that want and need to know what to eat, when to buy it at the most convenient price and where.

In an intelligent system, everyone wins: from those who farm the land, to those who transform the raw materials and the entire supply chain down to the individual consumer.

No seeds, no drops of water, no square meters of fertile land should be wasted to produce food that is unhealthy, unsustainable or that consumers do not want and will go to waste.